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About Crafts & Charm
Crafted in Kashmir. Cherished Everywhere.
A Canada-based home for Kashmiri craftsmanship, founded by Monis Mir and Nida Zahoor.
Rooted in Kashmir
Craftsmanship we grew up with, as part of everyday life.
Made by hand
Pieces shaped by artisans, families and generations of skill.
Canada & the US
A bridge between the Valley and North American homes.
Honestly described
Materials, techniques and origins shared wherever available.
Photo: Nagarjun, CC BY 2.0, via Wikimedia CommonsOur Story
A connection to Kashmir, not simply as inspiration, but as home.
Crafts & Charm was founded by Monis Mir and Nida Zahoor with a simple belief: the extraordinary craftsmanship of Kashmir deserves to be discovered, appreciated and cherished around the world.
For us, Kashmir is not simply where our collections come from. It is where our story begins.
Monis Mir & Nida ZahoorFounders, Crafts & Charm
Our Journey
From the Valley to your home
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Kashmir
Growing up with craft
We have known Kashmir's craftsmanship as part of everyday life.
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The artisans
Generations of skill
Behind every craft are artisans, families and traditions shaped by patience and knowledge.
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Canada
A new home
Today Crafts & Charm is based in Canada, keeping the heritage of each craft at its heart.
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North America
Bridging two worlds
We serve customers across Canada and the United States.
Photo: Catlemur, CC BY-SA 4.0, via Wikimedia CommonsOur Connection to Kashmir
Our connection to Kashmir is personal.
Our collections celebrate some of Kashmir's most distinctive traditions, from Pashmina, Sozni embroidery and Kani weaving to Papier-Mâché, walnut wood carving, Kashmiri carpets and embroidered accessories.
We carefully select pieces that reflect the craftsmanship, character and artistic traditions we want Crafts & Charm to represent.
In our words
More than something beautiful to own.
A piece should carry a connection to the hands that created it, the tradition behind it and the place it came from.
What we bring
Kashmir's living crafts
What We Believe
Craftsmanship is more than the finished product
Skill, time and patience
We believe true craftsmanship is more than the finished product. It is the skill, time, patience and knowledge invested in its creation.
A place in the modern world
We believe traditional skills deserve recognition and a meaningful place in the modern world.
Lived with, and passed on
Above all, the most meaningful way to celebrate craftsmanship is to bring it into people's lives, where it can be experienced, appreciated, cherished and, perhaps, passed from one generation to another.
In the News
Our story, in the media
Beyond Borders: How I Strive In Keeping Kashmiri Craftsmanship Alive
“Pashmina isn't just clothing; it's an emotion.”
Co-founder Nida Monis shares how Crafts & Charm brings Kashmir's Pashmina, Sozni, Kani and Kalamkari work, walnut wood, papier-mâché and hand-woven silk carpets to Canada, and the story behind the brand.
Our Promise
Honesty and transparency
We aim to present our collections with honesty and transparency. Where information is available, we share details about materials, techniques, origins and craftsmanship so that our customers can better understand what they are purchasing.
Rather than relying on exaggerated claims, we believe the craftsmanship, character and story behind each piece should speak for themselves.