Signature Pashmina
The textile heritage of Kashmir
A canvas for extraordinary craftsmanship, transformed through embroidery, weaving and techniques refined across generations.
Pashmina, embroidery and heritage crafts.
Materials, techniques and origins shared.
Shipping across North America.
Photo: AG, CC BY-SA 4.0, via Wikimedia CommonsWelcome to Crafts & Charm
For generations, Kashmir has been known for its remarkable traditions of weaving, embroidery, painting and woodcraft. These traditions have transformed Pashmina, paper and wood into objects of beauty, character and lasting value.
Crafts & Charm brings together carefully selected Kashmiri crafts and heritage pieces, connecting the craftsmanship of Kashmir with a new generation of admirers around the world.
Crafted in Kashmir; Cherished Everywhere
It carries the material it was made from.
The technique used to create it.
The patience of the person who made it.
And the heritage of the place from which it came.
Our purpose is to help these stories travel beyond Kashmir.
Signature Pieces
Kashmiri craftsmanship for contemporary wardrobes.
The Crafts of Kashmir
From Pashmina embroidery and traditional weaving to Papier-Mâché and walnut wood carving, each craft is shaped by its own materials, techniques and generations of knowledge.
The textile heritage of Kashmir
A canvas for extraordinary craftsmanship, transformed through embroidery, weaving and techniques refined across generations.
Where paper becomes art
Humble materials shaped and hand-painted into detailed works of art, rich in colour, pattern and character.
Carved by hand. Shaped by tradition.
Intricate motifs carved into Kashmir's walnut wood, letting the natural grain and the craftsmanship exist side by side.
Woven with patience. Defined by detail.
Complex patterns created one knot at a time, bringing together design, colour and generations of weaving knowledge.
Photo: Catlemur, CC BY-SA 4.0, via Wikimedia CommonsUNESCO Creative City
Discover the artistry. Celebrate the heritage. Cherish the craft.
In 2021, Srinagar was designated a UNESCO Creative City in the field of Crafts and Folk Art, recognising the city's rich artistic traditions and its community of craftspeople.
At Crafts & Charm, we celebrate this heritage by introducing Kashmir's artistry to customers across North America.
About Crafts & Charm
Crafts & Charm was founded by Monis Mir and Nida Zahoor with a simple belief: the extraordinary craftsmanship of Kashmir deserves to be discovered, appreciated and cherished around the world.
Having grown up in Kashmir, we have known its craftsmanship as part of everyday life. Today, based in Canada, we create a bridge between Kashmir's traditional craftsmanship and contemporary homes and wardrobes across North America.
Monis Mir & Nida ZahoorFounders, Crafts & Charm
Our Promise
Represent responsibly.
Where information is available, we share details about materials, techniques, origins and craftsmanship, so you can understand what you are purchasing.
No two pieces are identical.
Small differences in colour, texture, pattern or finish are not imperfections. They are part of the character of handcrafted work.
The artisan should never disappear behind the product.
Behind every piece is a person who knows how to make it: skill built over years and often passed between generations.
In the News
“Pashmina isn't just clothing; it's an emotion.”
Co-founder Nida Monis shares how Crafts & Charm brings Kashmir's Pashmina, Sozni, Kani and Kalamkari work, walnut wood, papier-mâché and hand-woven silk carpets to Canada, and the story behind the brand.
Questions
Crafts & Charm is a Canada-based online business serving customers in Canada and the United States.
Our product descriptions specify the applicable craftsmanship, such as hand embroidered, handwoven, hand-carved or hand-finished, where applicable.
Pashmina is sourced from a rare species of goat found at around 15,000 feet above sea level in the Himalayan region of Kashmir. This rarity and unique origin elevate the status of Pashmina, which has a long-standing connection with Kashmir's textile craftsmanship.
Yes. Crafts & Charm serves customers across Canada and the United States.
For cross-border shipments, applicable customs duties, taxes or other import charges may apply depending on the destination and applicable regulations.