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Handcrafted in Kashmir

Shipping across Canada & the United States

Crafted in Kashmir. Cherished Everywhere.

Handcrafted in Kashmir

Shipping across Canada & the United States

Crafted in Kashmir. Cherished Everywhere.

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Woman wearing an embroidered ivory shawl on a wooden bridge in Kashmir, with mountains behind

From the Valley of Kashmir

Woven in Kashmir. Worn the world over.

Hand-embroidered shawls and stoles, carefully selected and brought from Kashmir to homes and wardrobes across Canada and the United States.

Handcrafted in Kashmir

Pashmina, embroidery and heritage crafts.

Honestly described

Materials, techniques and origins shared.

Canada & the United States

Shipping across North America.

Photo: AG, CC BY-SA 4.0, via Wikimedia Commons

Welcome to Crafts & Charm

Discover the craft. Discover the story. Discover Kashmir.


For generations, Kashmir has been known for its remarkable traditions of weaving, embroidery, painting and woodcraft. These traditions have transformed Pashmina, paper and wood into objects of beauty, character and lasting value.

Crafts & Charm brings together carefully selected Kashmiri crafts and heritage pieces, connecting the craftsmanship of Kashmir with a new generation of admirers around the world.

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Explore Our Collections

Crafted in Kashmir; Cherished Everywhere

We believe a handcrafted piece carries more than beauty.


It carries the material it was made from.

The technique used to create it.

The patience of the person who made it.

And the heritage of the place from which it came.

Our purpose is to help these stories travel beyond Kashmir.

The Crafts of Kashmir

Living traditions, made by hand


From Pashmina embroidery and traditional weaving to Papier-Mâché and walnut wood carving, each craft is shaped by its own materials, techniques and generations of knowledge.

Signature Pashmina

The textile heritage of Kashmir

A canvas for extraordinary craftsmanship, transformed through embroidery, weaving and techniques refined across generations.

Papier-Mâché

Where paper becomes art

Humble materials shaped and hand-painted into detailed works of art, rich in colour, pattern and character.

Walnut Wood

Carved by hand. Shaped by tradition.

Intricate motifs carved into Kashmir's walnut wood, letting the natural grain and the craftsmanship exist side by side.

Kashmiri Carpets

Woven with patience. Defined by detail.

Complex patterns created one knot at a time, bringing together design, colour and generations of weaving knowledge.

Photo: Catlemur, CC BY-SA 4.0, via Wikimedia Commons

UNESCO Creative City

A living heritage, recognised by the world

Discover the artistry. Celebrate the heritage. Cherish the craft.


In 2021, Srinagar was designated a UNESCO Creative City in the field of Crafts and Folk Art, recognising the city's rich artistic traditions and its community of craftspeople.

At Crafts & Charm, we celebrate this heritage by introducing Kashmir's artistry to customers across North America.

About Crafts & Charm

For us, Kashmir is where our story begins.


Crafts & Charm was founded by Monis Mir and Nida Zahoor with a simple belief: the extraordinary craftsmanship of Kashmir deserves to be discovered, appreciated and cherished around the world.

Having grown up in Kashmir, we have known its craftsmanship as part of everyday life. Today, based in Canada, we create a bridge between Kashmir's traditional craftsmanship and contemporary homes and wardrobes across North America.

Monis Mir & Nida ZahoorFounders, Crafts & Charm

Our Promise

Honest craft, honestly described

Describe honestly

Represent responsibly.

Where information is available, we share details about materials, techniques, origins and craftsmanship, so you can understand what you are purchasing.

Handmade is individual

No two pieces are identical.

Small differences in colour, texture, pattern or finish are not imperfections. They are part of the character of handcrafted work.

The hands behind the craft

The artisan should never disappear behind the product.

Behind every piece is a person who knows how to make it: skill built over years and often passed between generations.

In the News

As featured in

SheThePeople1 April 2025

Beyond Borders: How I Strive In Keeping Kashmiri Craftsmanship Alive

“Pashmina isn't just clothing; it's an emotion.”

Co-founder Nida Monis shares how Crafts & Charm brings Kashmir's Pashmina, Sozni, Kani and Kalamkari work, walnut wood, papier-mâché and hand-woven silk carpets to Canada, and the story behind the brand.

Read the full feature

Questions

Good to know

Where is Crafts & Charm based?

Crafts & Charm is a Canada-based online business serving customers in Canada and the United States.

Are your products handmade?

Our product descriptions specify the applicable craftsmanship, such as hand embroidered, handwoven, hand-carved or hand-finished, where applicable.

What is Pashmina?

Pashmina is sourced from a rare species of goat found at around 15,000 feet above sea level in the Himalayan region of Kashmir. This rarity and unique origin elevate the status of Pashmina, which has a long-standing connection with Kashmir's textile craftsmanship.

Do you ship to the United States?

Yes. Crafts & Charm serves customers across Canada and the United States.

Will I have to pay customs charges?

For cross-border shipments, applicable customs duties, taxes or other import charges may apply depending on the destination and applicable regulations.

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